Brands are loving Taylor Swift's engagement. Do they need to calm down?
Companies from Pillsbury to Invisalign to Olipop are cheering — and trying to cash in on — the couple's engagement. Experts spoke to NPR about how brands can strike a better balance.
Companies from Pillsbury to Invisalign to Olipop are cheering — and trying to cash in on — the couple's engagement. Experts spoke to NPR about how brands can strike a better balance.
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