PGA TOUR Championship returns to East Lake Golf Club Aug. 20 – 24

The PGA TOUR Championship will one again bring the world’s top players to East Lake Golf Club Aug. 20-24.

Golf fans can expect immersive local food offerings and family-friendly activities to go along with the action on the greens.

A returning fan favorite, the SO COOL Zone presented by Southern Company, will offer shaded areas and lounge seating, water-refill stations, misters and big screens between the No. 14 and 15 greens. While there, spectators can grab local bites from Henri’s Bakery, Universal Joint, Oakhurst Market, and Sweet Auburn BBQ or stop by the fully air-conditioned Tito’s Golf Club to cool off with drinks and giveaways.

Located in the same area, the SO COOL Pavilion presented by Southern Company and First Tee, provides fans of all ages a spot to charge up cell phones, cool down in air-conditioning and take a turn in the broadcast booth experience. Families can check out the First Tee Game Changers Experience to show off their golf swings and enjoy a snow cone before returning to the course or hang out with some of the animals from the Southern Company River Scout Gallery at the Georgia Aquarium tent.

The PGA TOUR Fan Shop will offer a selection of golf and lifestyle apparel, headwear, golf gear, and exclusively designed TOUR Championship merchandise only available during tournament week.

Foodies & Fairways presented by Mastercard and Capital One Business, will be located adjacent to the driving range, Atlanta-based small businesses Arepa Mia and Kayla’s Italian Ice will showcase their best menu items for fan onsite. New this year, The Chip & Chill Challenge presented by Mastercard, Wells Fargo & Choice Privileges, debuts near No. 3 green featuring a Skee-Ball chipping challenge, plenty of TVs, comfortable seating and a view of the golf action across the front nine at East Lake Golf Club. While visiting the venue, fans can also enjoy cocktails from Dobel Tequila and Bushmills Irish Whiskey.  

Atlanta-based Farm Burger returns as the focal point of the ATL Grove at No. 6 green and No. 7 tee with its signature “Grove Burger,” created specifically for the TOUR Championship. The 50/50 bacon grassfed patty is blended with jalapeno and sweet white onion, topped with cheddar and a summer pickle relish.

Back Nine Brews returns in a new location near the No. 10 tee with games and activities and a chance for spectators to sample the new Michelob ULTRA Zero.  

Located on No. 17 fairway, The Landing is an ideal place to watch the TOUR’s top 30 players on the three-hole finishing stretch, while enjoying food and drink options and interactive golf games. The Landing features new experiences with Stanley 1913 brand and YouTube Clubhouse among returning favorites: Coca-Cola Café – a retro-themed concession where fans can cool down with a Coca-Cola Ice Cream Float – and the GSGA Putting Experience presented by PGA TOUR Superstore.

The Coca-Cola Lounge returns to the No. 5 green with views toward a pivotal section of the front nine at East Lake Golf Club. The venue includes food and drink for purchase alongside a putting challenge for prizes, an opportunity to take a photo with the vintage Coca-Cola machine and an area to test your skills in the PGA TOUR 2K video game.  

New this year, the Smart Map presented by Accenture will help fans navigate all there is to experience for a day at the course. Spectators at the event can scan a QR code to gain access to a 3-D modeled map, which includes wayfinding that offers a variety of onsite information from fan activations to golf data.

Tickets to the TOUR Championship are available at TOURChampionship.com.

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